Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.
For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.
If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo
Effective business websites
In my web browser, I have a folder called ‘business websites I like’. It contains random sites that, for one reason or another, drew me in. Looking back at the list, they have three ingredients in common that make them effective business websites.
Feeding the time-hungry beast
Recently, I was talking to a friend who described his excavation business as a ‘time-hungry beast’. It sits by his side all day, every day, at night and on weekends with its gaping mouth drooling for time and attention. But I realised “That’s life.”
I don’t love my work. Do you?
The philosophy of “Do what you love!” and “Find your passion.” implies if you’re not bouncing out of bed every day with fire in the belly then you’re in the wrong career. But seriously, are we chasing the impossible dream?
It’s time to get serious about online marketing
In Flying Solo’s recent survey, you told us online marketing strategies such as websites and social networking were among the top ways to find new clients. Yet only 53% of us soloists have a website we’re happy with.
Everybody runs their own business
Whether you’re leading a team from the corner office, crafting clothes from the kitchen table, working in a shop or bringing up children, I hereby declare you a solo business owner. You are the CEO of You Inc.
The easy email clients love you for
There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want your customers to perceive you as switched on, reliable and trustworthy, read on.
Is your business leaking money?
There are two basic ways to keep your money box full: 1. Make more money, 2. Spend less money.
It’s a wonder anyone starts a business
When talk turns to starting your own business, there’s never a shortage of someone to tut-tut to themselves… “Most small businesses fail you know.” “Never go into business with family.” “Don’t borrow from friends.” “Don’t work with your partner.” And so it goes on.
Sometimes I really miss my boss
You stroll into your boss’ office, flick your resignation letter nonchalantly onto the desk and explain precisely what they can do with their stinking job. Then you swan out to the cheers of your workmates. Or so goes the fantasy.