Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.
For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.
If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo
Use the power of channel marketing
Selling products or services direct to customers is all good and well. But could you be missing out on a potentially larger and more lucrative marketing opportunity?
Whipping time: The accountability exercise
Well, it’s past 10am on 11 December so the whip’s out! It’s time to see if the power of accountability has worked for the 39 brave souls who made a commitment to achieve one important task before the end of the year.
Is your word your bond?
‘Gumps’, the oldest member of my family, is a 91 year old country stockman. Back in the day, he did big deals on nothing more than a handshake. But it seems promises are getting increasingly casual. Is your word your bond?
The accountability exercise
Forget “New Year’s resolutions”. What about “This Year’s resolutions”? I’d like to suggest a short and simple exercise which will use the proven power of accountability to help you achieve something extremely important this year.
Four unique gift ideas
Okay, it may seem early to bring up the silly season, but it is officially October and this is one issue that, left untreated until December, quickly becomes a huge headache.
How to tell if you love what you do
How do you know if you really love your work? There are two points in the week that are sure-fire indicators.
The bikini concept
My last article looked at selling to existing customers with the phrase “I’ve got an idea for you.” But what about using a similarly proactive approach with new prospects?
I’ve got an idea for you
In a Flying Solo poll 43% of respondents said they would like to increase their flow of new business. Whenever this topic comes up, thinking tends to focus on “How and where can I find new customers?” But there is another way.
Do you need to believe?
As soloists, we tend to have a fair bit of influence over what jobs we take on, and what jobs we let through to the keeper. This is one of soloism’s great attractions.