Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.
For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.
If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo
Confessions from an email addict
When I woke up the other morning at 3am to go to the bathroom, I thought it would be a routine pit stop. How wrong I was. Seeing the office door ajar, I quietly crept in and did the unthinkable.
How great companies turn crisis into opportunity
In a recent interview in Fortune magazine, management guru Jim Collins, author of business classics Built to Last and Good to Great, discussed what a business needs to thrive through uncertainty.
Prime online real estate going begging
Here’s a quick experiment that will speak volumes about your online presence. The results may be inspiring, frustrating or ho-hum all at the same time. I call it window shopping the competition.
How to sustain the holiday feeling
Even as January ends, my street is still dotted with discarded Christmas trees, drooping fairy lights and half-deflated Santas. I know how he feels. With the tan faded and toys broken, how can you sustain that holiday feeling?
11 ½ resolutions to break in 2009
Okay, so they’re easy to make and virtually impossible to keep, but with every New Year comes resolutions. At Flying Solo we put our heads together and came up with these 11 ½ practical resolutions for micro business owners.
Career paths: Are you who you wanted to be?
The other day, I caught the end of a radio report on recent research into career paths and happiness. The researchers asked: “Are you doing what you’ve always wanted to do?” and, “Given the chance, would you change careers?”
Self promotion: Making it easy to get found
A recent experience reminded me just how many businesses make it unnecessarily difficult to be found by their prospects. In a world that’s increasingly obsessed with Google ranking, let’s not overlook the basics of self promotion.
False economy: Beware the lure of the quickie
So your customer rings and says, “I need something fast, cheap and cheerful, nothing fancy. Could you have a quick look?” Don’t believe it. This is false economy and the result can be less than satisfying for all involved.
Business quoting: 10 secret line items revealed
The world of big business is renowned for mysterious fees and charges. But here amongst small business, the use of hidden line items is running rampant! Here’s an exposé of the black art of business quoting.