Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.

For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.

If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo

We are the soul traders

Describing a ‘typical’ solo business owner is like trying to describe an ‘average’ person. But as diverse as we are, those in the flourishing soloist movement share many tribal similarities.

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Lose the busy competition

Meetings, deadlines, multi-tasking, smart phones, caffeine and chaos: it seems business is all about busyness. Ask people how they are and you’ll often get “Mate! Busy!”

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Three rules of life

You may not take him for a great philosopher or self-help guru, but I found the rules of life Jerry Seinfeld shared on Denton’s Enough Rope a few years back very inspiring for business and life.

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What makes a good life?

“What keeps us healthy and happy as we go through life? If you were going to invest now in your future best self, where would you put your energy?” So begins a TED talk on the world’s longest happiness study. The answer is clear, but not easy.

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