Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.
For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.
If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo
Five things I’m glad I did
In an earlier article I listed four things I wish I’d done from day one of my solo business. This time, on a more positive note, I’m looking at five things I’m glad I did.
The online brochure website is not dead
At the risk of suffering the wrath of website developers and online marketing consultants the world over, I’m going to go out on a limb and say “There is nothing wrong with a simple online brochure website!”
Four things I wish I’d done
Hindsight is a beautiful thing, isn’t it? I’ve been in my solo business for five years now and in looking back, can see four simple things that I wish I’d done consistently from day one.
Part 2: Tell someone who cares
In my last article I wrote about the power of accountability and the importance of setting deadlines for getting things done.
Tell someone who cares
Why is the builder’s house half built? Why does the mechanic’s car need a service? Or in my case, why hasn’t the copywriter’s website been refreshed for… well, a long time.
Your money or your life
There’s plenty in the media at the moment about the long hours worked by Australians. Then just last week, I was flicking through a business magazine and came across an article about the Head Honcho of a big global company.
Have you eaten your frog today?
Here’s something that used to happen to me all the time, and it completely infuriated me…
The soloist ‘away day’
If you’ve been around a corporate environment, you’ll be familiar with the concept of the ‘off site’, ‘away day’, ‘strategic review’, ‘conference’, or ‘executive retreat’.
Successful business: Talent is not the key
The one fundamental attribute you need to run a successful business as a soloist is to be good at what you do – good, but not necessarily great.