Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.
For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.
If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo
Meet Crocks: Australia’s #1 bloke
Imagine if we spoke about ourselves the way some businesses speak about themselves. Imagine no more, Crocks is using marketing jargon and talking himself up.
Live and work as if this year was your last
Death. I’ve been thinking about it a lot recently. It seems to be going around. Just this month, I’ve heard of the loss of Uncle Jack, a lovely kindergarten teacher and a great friend’s father. We’re all in its shadow.
Dear Business, I know it’s Valentine’s Day, but we need to talk about ‘us’
We’ve shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have changed. We need
The year I lost my business mojo. And 7 warning signs.
Years ago, an old friend – having had a little too much truth serum – took me aside at the pub, put his hand on my shoulder and said “You’ve lost your mojo man. What happened?!” It was a wake up call.
Do you have these four small business addictions?
In business, and life, we repeatedly make resolutions, take stock, turn over new leaves and pledge to give things up. Problem is, cold turkey never works (for me anyway!). So what to do?
6 1/2 dud clients: Some customers are always wrong!
As one frazzled freelancer said to another: “Business would be great if it wasn’t for my clients!” The Seagull, Power Tripper, Jilted Lover… not only is the customer not always right, but here are 6½ that are very wrong.
What does the Internet say about you when you leave the room?
I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.
Is the term ‘lifestyle business’ an insult or a compliment?
It was suggested to me recently that I had a ‘lifestyle business’. It was intended as a compliment, but I’ve since been mulling over what that term really means. For me it has connotations that don’t sit well. And I’m not alone.
Are you green and growing, or ripe and rotting?
Recently I’ve been dreaming of lying on the grass and staring at the sky. Just for a year or two. “Catch up with you later world!” I’d quip on Instagram (if I had an account). But I don’t dare, for the youth are breathing down my neck!