Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.

For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.

If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo

Is my mobile office a pipe dream?

When I started my writing business, part of the dream was being able to work from anywhere. While that is now quite feasible, I still spend most of my work hours plugged into an office. It begs the question: does the reality of the ‘laptop lifestyle’ live up to the dream?

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7 reasons why people buy a product or service

What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation that we, as business owners, marketers or copywriters, need to identify.

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