Jim Beam’s ‘Fully Loaded’ SMS promotion generates 50,000 entries in 3 weeks

The combination of Holden Utes, Jim Beam and SMS marketing has proven a powerful mix with already more than 50,000 entries in what is emerging as one of Australia’s largest consumer promotions. The Jim Beam ‘Fully Loaded’ promotion has successfully captured the indifferent “bloke market” (18 to 39 years) by providing an instant way to win 5 Holden V8 SS Utes, loaded with 50 cases of Jim Beam & Cola.

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