Direct Marketing Copywriting Samples


Take a swipe at 20 thousand dollars. Simply collect 3 barcodes from any NESTLÉ FUN PACK, ALLEN’S Bag, NESTLÉ Block Chocolate or NESTLÉ Medium Bar to enter.

Mitsubishi – Small ideas lead to big results

Arthur Fry simply wanted to stop his bookmark falling out of his hymn book when he stood up to sing. He noticed that a colleague at 3M had developed a weak adhesive that could be easily repositioned, so he dabbed some along the edge of a piece of paper – problem solved! Today, Post-it notes are peppered across files, computers and desks throughout the world. Small ideas lead to big results.

HSBC Cricket Promotion

HSBC Cricket Promotion (expanding cricket protector execution): Grow your assets by 4.25% p.a. to WIN 1 of 5 trips to cricket’s World Cup final in South Africa. An Online Savings Account with HSBC does more than just save you time and make you money.  Now, we’re also offering you the chance to WIN 1 of 5 trips to see the Aussies play for cricket’s World Cup.


Geelong to anywhere in Australia – 15c for 15 minutes: Take up this valuable offer before Easter & get your first month’s usage free!  Just because you choose to do business outside a capital city, doesn’t mean you should be hit with nasty long-distance phone bills.


The SUV great escape: With the days getting longer and the holidays getting closer, now’s the perfect time to get Pajeros, Challengers and Outlanders out the door and onto the open road.  To really heat things up, we’ve created a blistering incentive program for Sales Managers called, “The SUV Great Escape”, as a reward for all your efforts this summer.


Are your workmates alien to you? Need a fast, reliable and cost-effective way to get your remote offices sharing information and working as a team?  Connect your staff with your own private IP network from just 9 per site per month.


Does my brand look big in this? Make your message easy to swallow and give your clients that warm fuzzy feeling.  For around the price of a carton of cascade, Brewtopia can supply its award winning lager, professionally branded to your specifications.


5 surprising facts about making more money: What if there was a way to get up to 90% more output from your staff, without spending a dollar more on salaries? There is and it’s so simple!  You’ll wonder why you haven’t done it before…

Raleigh International

Don’t just see the world. Change it. Do something amazing! For over 20 years Raleigh International has helped young people grow personally and change the world by running amazing community, environmental and sustainability projects around the world. Join one of our international projects and you will change lives – starting with your own!


Meet Lenovo as you’ve never known us: We invite you to join us for breakfast as we fill you in on where our company is headed, and learn from you how we can best support your business. It’s your chance to connect with your peers, get to know our top people and get hands-on with the new technologies and products that will keep you a step ahead. The new Lenovo has arrived, and we’d like you to get to know us better.


The Magna hook up – Don’t let this massive reward get away: The 10 winners will cast away on a wild and refreshing fishing adventure in the Top End of Australia.  Staying in a remote bush camp, your days will be spent chasing Barrumundi in the abundant ocean and fishing in the surrounding estuaries, led by an experienced guide.  At night you’ll kick back by the campfire, feasting on your catch with a quiet drink or three.

AAPT The VoIP of reason

If you’re debating the cost of upgrading your business phones to VoIP, don’t. AAPT Business Connect delivers voice, internet and virtual private network in one using the phone system you already have. With a Voice Quality Guarantee*, free inter-office calls, extremely competitive rates and no upgrade costs, it couldn’t be more reasonable. Even installation is free in most cases.

Jim Beam

Jim Beam’s ‘Fully Loaded’ SMS promotion generates 50,000 entries in 3 weeks

The combination of Holden Utes, Jim Beam and SMS marketing has proven a powerful mix with already more than 50,000 entries in what is emerging as one of Australia’s largest consumer promotions. The Jim Beam ‘Fully Loaded’ promotion has successfully captured the indifferent “bloke market” (18 to 39 years) by providing an instant way to win 5 Holden V8 SS Utes, loaded with 50 cases of Jim Beam & Cola.

Microsoft WIN A MINI

Performance straight out of the box: Buy your new PC in December preinstalled with the power of either Microsoft Windows XP Professional or Microsoft Office XP from your reseller, and you could WIN a stylish new MINI Cooper. Now that’s one powerful package!

Rebel Sport

Radio Scripts: Need to get fit after the long winter chill? Now’s the perfect time, with Rebel Sport’s massive Spring fitness sale NOW ON. We’ve taken an incredible 10-30% off all exercise equipment instore. Treadmills, Home Gyms, Exercise Bikes, Ellipticals – everything you need to stay in shape.

So shed your winter coat and feel great this summer, thanks to Rebel Sport’s Spring fitness sale. But HURRY – sale ends Monday.


Experience life at 200km per hour! Want to do something that gets the heart racing? We’ve got VIP guest places to an all-day Formula Ford event up for grabs. This is our way of thanking you for your commitment and celebrating your results over the season (and it’s a great excuse for a party!).


Sony Experience More: When you fuse the world’s hottest content – music, movies, web, pics, games and more – with the world’s most innovative technology, you get an unrivalled total entertainment experience. That’s Sony. Want to experience it all at once as our special guest?

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