With more than 185 years experience in protecting people, property and assets, Chubb is Australia’s leading provider of security and fire safety products and solutions.

From home and business security to fire fighting products, fire detection systems, fire equipment services and fire training courses, Chubb is one of the world’s most recognised and trusted brands when it comes to fire safety and security.

The brief

Working closely with one of our digital agency partners, webqem, Business Copywriter was commissioned as a digital content writer to undertake a comprehensive review of the existing Chubb website. This included providing recommendations for the new site architecture and page structure, as well as writing new content for site.

Easier page navigation and improved user experience were key requirements, as was the need for copy that engaged site visitors with a professional, yet friendly tone of voice.

The approach

Given that the Chubb website needed a complete overhaul, we participated in a number of briefing workshops with the main stakeholders to determine the site objectives, desired content to be included, sitemap structure and project timelines.

Business Copywriter played an instrumental role in providing key recommendations, particularly on the page/sitemap structure and how this would help achieve the best possible user experience for site visitors.

The result

We’re pleased to say that the new Chubb website exceeded the client’s expectations! They now have a site that’s simple to navigate, clearly presents Chubb’s product range, and is written in a style that gives visitors the information they need quickly and easily.

Our client had some lovely things to say about us as well:

“Thanks again for your effort with all of the copy – you really have gone above and beyond! It’s been an absolute delight to work with you. You’ve been so reliable and supportive throughout the process and made me proud to be part of the project team with you.“ 

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