Meet Crocks: Australia’s #1 bloke
Imagine if we spoke about ourselves the way some businesses speak about themselves. Imagine no more, Crocks is using marketing jargon and talking himself up.
Meet Crocks: Australia’s #1 bloke Read More »
Imagine if we spoke about ourselves the way some businesses speak about themselves. Imagine no more, Crocks is using marketing jargon and talking himself up.
Meet Crocks: Australia’s #1 bloke Read More »
As one frazzled freelancer said to another: “Business would be great if it wasn’t for my clients!” The Seagull, Power Tripper, Jilted Lover… not only is the customer not always right, but here are 6½ that are very wrong.
6 1/2 dud clients: Some customers are always wrong! Read More »
I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.
What does the Internet say about you when you leave the room? Read More »
When it comes to building a personal profile and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or does authenticity demand unfiltered honesty?
Let’s talk politics, religion, vaccinations and equality… or not. Read More »
As a business owner, it’s natural to want to tell the world who you are, what you do and why you’re the best. So when it comes to writing marketing or advertising copy, it’s easy to fall into the trap of only talking about “me, me, me”.
But enough about me…what do you think of me? Read More »
What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation that we, as business owners, marketers or copywriters, need to identify.
7 reasons why people buy a product or service Read More »
I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in and paid a premium just to carry around a logo. Had I fallen for the marketer and ignored the engineer?
Have you painted your Ferrari? Read More »
Writing website copy is a unique skill. It’s totally different to writing copy for brochures, newsletters and reports. Why? Because your web copy needs to attract, engage and persuade someone in a matter of seconds.
13 golden rules to writing effective web copy – Part 1 Read More »
Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years.
23 simple tips on writing for the web Read More »
It seems that insecurities about size and shape abound among business owners. And the little question of size is one that pops up regularly. But does it matter?
‘How can I make mine look bigger?’ Read More »