Accountability

“Under promise, over deliver!” is considered brilliant advice for business owners. But many people only focus on the hard work of over delivering, when it can be easier, and frankly more effective, to get better at under promising.

There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want your customers to perceive you as switched on, reliable and trustworthy, read on.

Well, it’s past 10am on 11 December so the whip’s out! It’s time to see if the power of accountability has worked for the 39 brave souls who made a commitment to achieve one important task before the end of the year.

‘Gumps’, the oldest member of my family, is a 91 year old country stockman. Back in the day, he did big deals on nothing more than a handshake. But it seems promises are getting increasingly casual. Is your word your bond?

Forget “New Year’s resolutions”. What about “This Year’s resolutions”? I’d like to suggest a short and simple exercise which will use the proven power of accountability to help you achieve something extremely important this year.

In my last article I wrote about the power of accountability and the importance of setting deadlines for getting things done.

Why is the builder’s house half built? Why does the mechanic’s car need a service? Or in my case, why hasn’t the copywriter’s website been refreshed for… well, a long time.