Tuesday, October 9th, 2007
At about this time each year, I start making a list (and checking it twice) of those people who have been an important part of my business support crew throughout the year. (more…)
Monday, May 21st, 2007
Any online marketer worth their salt will tell you that the Internet is completely different from print. (more…)
Monday, August 7th, 2006
Karen Morath’s article, Meet two types of home-based business, and Sam Leader’s follow up, Small business credibility: You cannot be serious!, raised this issue and judging by the many comments on both articles, really hit a nerve. As a home-based soloist, it certainly struck a chord with me. (more…)
Tuesday, September 20th, 2005
It feels like every second marketing brief I’ve received over the last year or so is followed by the comment “…we want to sound a bit like Virgin and Nudie Juice.” Now, I’m all for the new, straight-talking business branding and language that is emerging across business big and small, but are you really a Virgin? (more…)
Friday, July 22nd, 2005
If you’ve ever tried to get a client to write a testimonial for you, you’ll know how difficult this can be – even if they’re your number one fan. The problem is, most people hate writing, and a non-urgent task like this will always go to the bottom of the list. (more…)
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