About us

Steve Manning – Copywriter

I honed my skills as a copywriter and marketer during my 8 years as a Copywriter and Account Manager for Cumming Agency & Studios, a specialist catalogue and direct marketing agency. There I wrote copy for brochures, direct mail, eMarketing and websites. Plus, I gained an in-depth understanding of the advertising production process, the creative environment and how to maintain strong client relationships.

During my time in both the corporate and freelance worlds, I’ve written copy for some of Australia’s leading brands and small businesses, including Snap Printing, Freedom, HCF, Rebel Sport, Howards Storage World, Cochlear, Lush, McGrath Real Estate, Proactiv and NSW Health to name a few.

I’ve completed the Copywriting Essentials course at the Australian Direct Marketing Agency (ADMA), Copywriting for Profit at the Australian School of Copywriting, and learnt how to have a good time when I studied a Bachelor Degree in Leisure and Sport Management at the University of Technology, Sydney (UTS).

 

Peter Crocker – Copywriter

After completing a Bachelor Degree in Business with a double major in advertising and marketing, I moved into online marketing for The Eclipse Group, where I was responsible for managing content on one of the early versions of www.holden.com.au – developing a consistent content structure across all their vehicles.

From there I moved into the management of online marketing – email marketing, website development, online advertising and promotions – for www.microsoft.com.au with interactive agency, OneDigital.

In early 2002 I escaped advertising land and started Peter Crocker Copywriting. Specialising in business websites and online marketing, I write copy for websites, emails, online advertising, case studies, corporate collateral and promotions. If you’ve got a business, I can translate what you do for the online world.

Over the last decade I have worked on projects for many major companies including Microsoft, Telstra, Holden, Nestlé, Vodafone, IBM, Jim Beam, Canon, eBay and a wide range of smaller businesses.

I am also a partner in Flying Solo – Australia’s online community for solo business owners. Join our community of some 20,000 business owners and access articles, forums and much more!

 

 

Lisa Crocker – Editor & Proofreader

After 15 years in the corporate world, I moved to full time soloism in 2009. I now work as a freelance website content manager, proofreader, editor and researcher.

I have been providing content management and editorial support to www.flyingsolo.com.au for a couple of years, and have also edited book catalogues, managed a large intranet site and produced a daily corporate email newsletter for six years.
I hold a Bachelor of Business and a Masters of Applied Science (Library and Information Management).