So what does a copywriter look like?

Steve Manning – Copywriter

Yes, this is what a copywriter looks like. Sure, not as attractive as the ones below me, but a copywriter nonetheless.

I’ve worked in the advertising and creative industries since 2001, both on the agency side as an in-house copywriter and account manager, as well as a freelance copywriter working in my board shorts from home.

(I occasionally put on pants and a shirt when I need to meet with clients in big shiny buildings)

As an account manager in agency land, I gained an in-depth understanding of the advertising production process, the creative environment and how to maintain strong client relationships. As a copywriter, I’ve written copy for pretty much every medium, including websites, microsites, eDMs, online videos, brochures, corporate profiles, direct mail, press ads, radio ads and more.

During my time in both the corporate and freelance worlds, I’ve written copy for many leading brands such as oneworld, NRMA, SAP, AGL, Westpac, Panasonic, Zurich, Freedom, Oral-B, HCF, Rebel Sport, Cochlear, Clearasil and Leighton to name a few.

I hold a Bachelor Degree in Leisure and Sport Management from the University of Technology, Sydney (UTS) and have also completed training at the Australian Direct Marketing Association (ADMA) and the Australian School of Copywriting.

When I’m not tapping away at the keyboard, you can find me surfing, swimming or acting as a piece of play equipment for my three young boys to hang from!

Peter Crocker – Copywriter

After completing a Bachelor Degree in Business with a double major in advertising and marketing, I moved into online marketing for The Eclipse Group. There I was responsible for managing content on one of the early versions of www.holden.com.au developing a consistent content structure across all their vehicles.

I then moved into the management of online marketing – email marketing, website development, online advertising and promotions – for www.microsoft.com.au with interactive agency, OneDigital.

Over the last decade I have worked on projects for many major companies including Microsoft, Telstra, Holden, SAP, AGL, Nestlé, Vodafone, IBM, Jim Beam, Canon, oneworld, eBay and a wide range of smaller businesses.

I am also a partner in Flying Solo – Australia’s online community for solo business owners.

 

Felicity Crocker – Copywriter

When it dawned on me that I’d spent 14 years of my life working in agencies, I decided to take the plunge and set up shop as a freelance copywriter. Throughout my career I’ve worked for many clients across a range of sectors including FMCG, foodservice, an airline, a sporting code, charities and horticulture.

I’ve experienced life at large ad agencies as well as boutique design and promotions agencies and have tried out a number of titles, including traffic manager, account director, project manager and copywriter.

I now enjoy the freelance life and love helping my clients to produce clear and meaningful communication while being inspired by new people, brands and industries along the way.

I hold a Bachelor Degree in Business with a marketing major and have also completed training at the Sydney Writers’ Centre.

 

Lisa Crocker – Editor & Proofreader

After 15 years in the corporate world, I moved to full time soloism in 2009. I now work as a freelance website content manager, proofreader, editor and researcher.

I also provide content management and editorial support to www.flyingsolo.com.au and have edited book catalogues, managed a large intranet site and produced a daily corporate email newsletter since 2004.

I hold a Bachelor of Business and a Masters of Applied Science (Library and Information Management).

 

Here’s a small selection of brands and businesses we’ve provided copywriting services to: