Archive for December, 2010

Share your business pitch in 140 characters

Tuesday, December 14th, 2010

by Peter Crocker

Is Twitter a sign of society’s shrivelling attention span and trivia obsession, or does it provide the strict discipline we need to distil our thoughts into focused nuggets?

We’ve previously explored the all-important 30-second elevator statement and discussed the benefits of a catchy one-line business tagline, but with the irresistible rise of Twitter, is it time to perfect the art of communicating in 140 characters?

(more…)

Posted in > All articles, Marketing & branding

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