Archive for June, 2010

Are you lost for words?

by Steve Manning

Words. They’re everywhere. We hear them, speak them and read them all day long. So why is it so hard to write them down sometimes?

Whether it’s an important email, business letter, article, web page or advertisement, most of us have experienced writer’s block at some point in time.

Although you may be a good writer and have an idea of what you want to say, it can be extremely difficult at times to put pen to paper – or should I say fingers to keyboard.

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Want simplicity? Be prepared to fight for it.

by Peter Crocker

From product design and processes to marketing and language, small businesses need simplicity to prosper. So why is it so elusive?

“Less is more”, “short and sweet” and “Keep it simple stupid (KISS)” are powerful philosophies. They sound straightforward, but are actually tricky for small businesses to attain.

Things start off simple. Innovative products, start-up business models and fresh ideas are generally born into the world polished up and free of baggage. But then they attract the sticky tentacles of complexity. Simplicity drifts into chaos as ‘stuff’ flies in to fill up the vacuum.

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