Archive for March, 2010

Are you having a laugh?

Tuesday, March 30th, 2010

by Peter Crocker

If you take your business seriously, then it may be time to lighten up. Adding a dash of humour can be a seriously powerful and often underestimated tool.When you’re wading knee-deep through a prolonged business drama or a nightmare project, it’s all too easy to get sucked into a humourless quagmire. Even the daily routine of business can stealthily drain your personality and turn you into a robot.

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Posted in > All articles, Solo psyche

Have you painted your Ferrari?

Tuesday, March 9th, 2010

by Peter Crocker.

I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in and paid a premium just to carry around a logo. Had I fallen for the marketer and ignored the engineer?

According to people in the know, there are smart phones that deliver a better performance for much less. And I’m sure there are.
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Posted in > All articles, Marketing & branding

Is it acceptable to use smiley faces in business emails?

Tuesday, March 2nd, 2010

by Steve Manning

I have a problem. :-(
I seem to be including smiley face characters in more and more of my emails these days. :-)
Most times, it’s quite upbeat.
Other times, it’s just a cheeky wink. :-)

All pretty harmless stuff really. Why do I do it? Well, mainly for the following reasons.
(more…)

Posted in > All articles, Marketing & branding

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