Archive for December, 2009

Cut to the chase

by Peter Crocker

When you run your own business, you’ll inevitably be presented with great-sounding opportunities by prospective partners. But beware, most of what glitters is not gold.

While it’s nice to have options, the fact is that only a small percentage of ideas will come to fruition. Successful business people have a sharp ability to rapidly get to the heart of an opportunity, assess the facts, make a decision either way and move on.

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13 golden rules to writing effective web copy – Part 2

by Steve Manning

Last month, I looked at 7 essential rules to writing effective web copy.

I’ll now share my remaining 6 rules to help your web copy shine. (more…)

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