by Peter Crocker

Up until last year I thought giving clients a gift at Christmas – or at least a card – was a sure-fire winner. It turns out there is a very passionate divide on the subject amongst business owners.

In response to my newsletter last year called four unique corporate gift ideas, 75 commenters jumped in to have their say.

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by Steve Manning

Writing website copy is a unique skill. It’s totally different to writing copy for brochures, newsletters and reports. Why? Because your web copy needs to attract, engage and persuade someone in a matter of seconds.

After all, if a potential customer doesn’t like what they see, they’re out of there with the simple click of a mouse button. And guess where they’re heading? That’s right – straight to your competitor’s site.

Therefore, there are some essential rules that you must adhere to when you write web copy.

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