Tuesday, October 27th, 2009
by Peter Crocker
We’ve all said things we regret. In the real world, a sincere face-to-face apology and explanation can usually put things right, but in the virtual world our words can take on a life of their own.
You may have heard of the dangers of text messaging under the influence (TUI). Also known as ‘intexication’, TUI can result in mistaken messages being sent and things said that are deeply regretted in the cold light of day. One example I read about was an amorous text message meant for boyfriend ‘Dan’ accidentally going to ‘Dad’ with the press of a wrong button. Not great!
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Posted in > All articles, Marketing & branding
Tuesday, October 6th, 2009
by Peter Crocker
“Under promise, over deliver!” is considered brilliant advice for business owners. But many people only focus on the hard work of over delivering, when it can be easier, and frankly more effective, to get better at under promising.
A great tip from Steve Herzberg’s effective selling presentation at this year’s Flying Solo LIVE! was that ‘constantly exceeding client expectations’ was one of the keys to long-term sales success. (more…)
Posted in > All articles, Accountability
Thursday, October 1st, 2009
by Steve Manning
Whether you’re a copywriter, designer or event planner, receiving a good brief from your client is essential in delivering the best possible job for them.
Confusion often occurs when a poor brief is given at the start of a project. Valuable time can be wasted because the work parameters weren’t agreed upon from the outset or you weren’t clear on your client’s objectives. This inevitably has a negative impact on both the end result and the relationship with your client.
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Posted in > All articles, Marketing & branding