Seven things I’ve learnt from big business
Tuesday, July 14th, 2009
by Peter Crocker
It’s easy to criticise large institutions for their bureaucratic processes and customer service shortcomings. But, by examining what they do well, there’s a wealth of ideas for small businesses. Here are seven…
1. Be firm.
Try negotiating the price of a Big Mac, or getting a cinema to change the time of a movie. It’s easy to get pushed around as a solo operator – weekend work, rush jobs and discounts. For the sake of your sanity, credibility and profits, it’s often best to confidently put your foot down. “This is how we do things around here. This is how much it costs. End of story.” (more…)