by Peter Crocker

Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years.

According to usability guru Jakob Nielson, reading from computer screens is 25% slower than reading from paper, and 79% of readers scan the content of a website rather than reading the content word by word. Web copy also has the ability to be interactive and obtain a direct response from the reader. (more…)

by Peter Crocker

When I woke up the other morning at 3am to go to the bathroom, I thought it would be a routine pit stop. How wrong I was. Seeing the office door ajar, I quietly crept in and did the unthinkable.

I woke up my peacefully slumbering computer and hit ‘Send/Receive’. I even glanced at my mobile phone to check for missed calls!

Surprisingly, apart from a few eyebrow-raising spam emails, there was no-one urgently needing my attention in the middle of the night. Did I really think there would be?

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