Archive for March, 2009

Lose the busy competition

by Peter Crocker

Meetings, deadlines, multi-tasking, smart phones, caffeine and chaos: it seems business is all about busyness. Ask people how they are and you’ll often get “Mate! Busy!”

But why is busyness considered a virtue? Surely running around like a headless chook is a sign of failure? At the very least it’s a symptom of bad time management, a lack of discipline or poor planning.
(more…)

How great companies turn crisis into opportunity

by Peter Crocker

In a recent interview in Fortune magazine, management guru Jim Collins, author of business classics Built to Last and Good to Great, discussed what a business needs to thrive through uncertainty.

Collins has spent several years studying how successful companies navigate turbulent times. He’s examined history including recent events such as 9/11 and the dot-com crash. His view is that the rollercoaster is here to stay.

“…it turns out that 1952 to 2000 was an aberration,” says Collins. “What we’re experiencing now, get used to it! It’s life, and it’s the normal life!” (more…)

Our clients

We’ve worked on brands including Microsoft, NRMA, Vodafone, AGL, Westpac, Freedom, SAP, oneworld, Wormald, Cochlear and Nestlé just to name a few.

View writing samples

“Professionalism & quality”

“The site is live! We’re all really happy with the result and our client is too. Thanks again for your professionalism & quality.” Lachlan Gray, Producer, webqem.

More testimonials

“Love them!!”

“I know I tell you how great your work is, however I want you to know how much I really appreciate the work you do. It truly is fabulous.”

More testimonials

Join Flying Solo

Flying Solo membership brings exposure through our directory, specialist reports, articles, podcasts, videos and 24/7 support in our forums.

Come on over!

.