Effective business websites
Tuesday, July 15th, 2008
by Peter Crocker
In my web browser, I have a folder called ‘business websites I like’. It contains random sites that, for one reason or another, drew me in. Looking back at the list, they have three ingredients in common that make them effective business websites.
These are: clarity, intelligence and personality.
Spending time on an effective business website is like listening to an engaging speaker. You can tell they know their stuff and talk about it in a way you understand. You’ve never met, but feel as if you know them.
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