Archive for May, 2008

It’s time to get serious about online marketing

by Peter Crocker

In Flying Solo’s recent survey, you told us online marketing strategies such as websites and social networking were among the top ways to find new clients. Yet only 53% of us soloists have a website we’re happy with.

Delving deeper it turns out that of the soloists who had a website, only 40% had done search engine optimisation (SEO) and less than 18% felt confident that SEO was working for them. (more…)

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