Archive for August, 2007

The bikini concept

Tuesday, August 28th, 2007

by Peter Crocker

My last article looked at selling to existing customers with the phrase “I’ve got an idea for you.” But what about using a similarly proactive approach with new prospects?

Recently I was approached by an editor looking for freelance work. But rather than send through a CV or samples, she edited my website with some recommendations on how it could be improved, and even picked up a couple of typos that I hurriedly corrected! (more…)

Posted in > All articles, Business growth

I’ve got an idea for you

Tuesday, August 7th, 2007

by Peter Crocker

In a Flying Solo poll 43% of respondents said they would like to increase their flow of new business. Whenever this topic comes up, thinking tends to focus on “How and where can I find new customers?” But there is another way.

Last week whilst making coffee, a marketing idea occurred to me that I thought would be ideal for one of my clients. So for the first time in a long time, I contacted a client unprompted and said “I’ve got an idea for you.” (more…)

Posted in > All articles, Business growth

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