Six steps for solo business branding
Monday, August 7th, 2006
by Peter Crocker
Credible business branding has been revealed as a big issue for soloists. Is it our problem if people don’t take us seriously? I think it is. Here are some ways we can show the world we mean business.
Karen Morath’s article, Meet two types of home-based business, and Sam Leader’s follow up, Small business credibility: You cannot be serious!, raised this issue and judging by the many comments on both articles, really hit a nerve. As a home-based soloist, it certainly struck a chord with me. (more…)