Business branding: Are you a Virgin?
Tuesday, September 20th, 2005
by Peter Crocker
When it comes to your business branding, rather than trying to emulate others, it’s more revealing to look in the mirror.
It feels like every second marketing brief I’ve received over the last year or so is followed by the comment “…we want to sound a bit like Virgin and Nudie Juice.” Now, I’m all for the new, straight-talking business branding and language that is emerging across business big and small, but are you really a Virgin? (more…)