4 steps to getting customer testimonials
Friday, July 22nd, 2005
by Peter Crocker
Getting impressive customer testimonials on your website or marketing collateral is a very powerful way to win new business. But how do you get them?
If you’ve ever tried to get a client to write a testimonial for you, you’ll know how difficult this can be – even if they’re your number one fan. The problem is, most people hate writing, and a non-urgent task like this will always go to the bottom of the list. (more…)